Direct Marketing – Decoding the High-Risk Terrain of Continuity/Subscription Merchants
Turning Risk into Reward: How High-Risk Merchant Accounts Are Reshaping the Direct Marketing Landscape I. Introduction: Unraveling the Complexity of Direct Marketing Direct marketing, particularly in the realm of continuity or subscription-based merchants, has seen a massive surge in recent years. However, the very characteristics that fuel its growth – high transaction volumes, subscription-based business…